I'm Fejiro, a Toronto-based product designer with a background in IT and UX design. I start with genuine curiosity about people, ask the right questions, then craft digital experiences that are inclusive, intuitive, and actually enjoyable to use.
Sheridan College capstone with Team Canada. Researched barriers to sports participation across 4 countries, interviewed 8 participants, and co-designed an inclusive mobile sports events app.
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Observed real users at a self-serve car wash, identified friction through behaviour patterns, and designed a mobile app with QR scanning and Apple Watch integration.
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A structured app audit that surfaced critical usability issues in the betting flow, followed by a targeted redesign of navigation, balance visibility, and betslip management.
View case study →Redesigned a Toronto restaurant's digital presence from the ground up. Turned a conversion-killing site into a reservation-first experience through research, audit, and focused UI design.
View case study →I take on freelance projects for startups, small businesses, and founders who need design that actually works. Fast turnaround, clear communication, no surprises.
A clean, fast site built for your audience. I handle the design end-to-end using no-code tools so there's no backend complexity and no surprise tech bills after handoff.
Typically delivered in 1-2 weeksIf your app or site has something not working: drop-offs, confusion, bad conversion, I'll find it, document it, and redesign the specific flows causing the damage.
Detailed findings + redesigned flowsFigma-first design work for apps, dashboards, or landing pages. Fully annotated, developer-ready files. I can work alongside your existing team or solo from brief to handoff.
Developer-ready Figma files, fully annotatedI'm Toronto-based with a background that connects Information technology (York University, 2022) and human-centred design (Sheridan College, 2024). That combination means I can read code, understand technical constraints, and still put the user first.
When I'm not designing I'm watching movies, shooting on film, waiting for the next Manchester United game, gaming, or deep in some rabbit hole. The curiosity that drives those things is the same one that makes me good at research.
Whether you need a website built, an app flow fixed, or a full UI from scratch, I work fast, communicate clearly, and deliver work that holds up. Let's talk about what you need.
egedefejiro@gmail.com ↗